A lot of thought goes into good writing. There’s a message, first and foremost. Tat’s crucial. Right?
But what next? Is it the display? The old adage not to judge a book by it’s cover, as so sensationally proven by this blog (lousybookcovers), is hardly a maxim. It’s in fact one of those things we’ve embedded in our lexicon and yet not stopped to think about.
So what else is improtant? Grammar? Syntax? Voice? Plot?
Once you’ve navigated that little minefield, there’s the question of readability. As a kid I remember having a whale of a time messing around on Word art. However, that’s not going to get you much in the way of blog followers (unless, as it happens, that’s what you’re blog is about!), so what will?
In this day and age, it’s about being user friendly. Quick loading pages, interesting content that can be read quickly and digested in mere moments, and also the basic formality of which text is most comfortable to read.
So with that in mind, let’s take a look at the two great rivals for our typographic attention; serif verus sans…
Embedded from BestInfographics.co